Corporate identity is the disciplined version of branding: a written system that governs how a company presents itself on every document, screen and wall. In Saudi business culture, a complete identity signals stability before a handshake finishes. This guide maps the standard corporate identity set, from logo suite to letterhead grid.
The Building Blocks of a Corporate Identity
- Primary logo and clear secondary lock-ups.
- A colour palette with print and screen specifications.
- A typography system for documents, headings and signage.
- Stationery and document templates - cards, letterheads, envelopes.
- The application rules that keep every future use consistent.
The Logo Suite, Not a Single Logo
A corporate identity contains several versions of the mark: the horizontal lock-up for letterheads, the stacked version for narrow signage, the icon-only for social avatars and a monochrome version for engraving and embroidery. Missing versions force bad improvisation later.
The most-requested missing file in Saudi business is 'the white logo'. Deliver it with the suite and future suppliers will thank you silently.
Stationery, Cards and Templates
Business cards, letterhead, envelopes, email signatures and presentation templates form the daily paper trail of the identity. They are produced once, then reprinted from master templates - which is why the template quality matters more than any single run.
| Item | Typical spec | Note |
|---|---|---|
| Business cards | 350 gsm both sides | Spot UV + gold option |
| Letterhead | A4 with grid + footer | Digital + offset ready |
| Enough envelopes | DL + C4 | Matched tint |
| Email signature | HTML + image | Consistent mark |
The Brand Guidelines Document
The guidelines bind the system together: placement margins, minimum sizes, colour values, type rules and real examples of right and wrong use. Handed to every design agency, printer and sign fabricator, they protect the identity after the project closes.
Cost of a Corporate Identity
Complete identity systems with logo suite, guidelines and stationery typically range from SAR 8,000 for a focused project to SAR 25,000+ for a comprehensive programme with multiple applications and collateral design. Physical printing is an additional production line.
Need a corporate identity in Riyadh?
Share your company profile and ambitions - we design the full identity system and produce your stationery set.
WhatsApp usA logo suite with all lock-ups, a colour and type system, brand guidelines, and stationery/document templates - plus master files in print and screen formats for every future use.
Expect SAR 8,000-25,000+ for a comprehensive identity with guidelines. It depends on scope: market research, number of applications, and whether stationery and signage design are included.
Guidelines keep the identity consistent across agencies, printers and sign fabricators over years. Without them, each supplier applies the logo differently and the brand slowly breaks apart.
